Direct Marketing

I recently received The Golf Warehouse fall golf club magazine. I typically receive a magazine about once every two months. The magazine definitly caught my attention because of the fall specials. I expect I will be receiving another magazine closer to Christmas. Towards the end of January I usually receive a magazine with companies new products for the year.

Chapter 13

I think there has been an increase in outdoor advertisement because of its exposure. Properly placed outdoor advertisments can be seen by large numbers of people everyday. Benefits from the book include; frequency, geographic flexibility, creativity, awareness, efficiency, effectiveness, capabilities, and timeliness. Outdoor advertising has been able to be successful because of its ability to remain innovative through technology. Also outdoor advertising is showing up in new places previously unavailable.

Ch. 12 Magazine Advertising

1. Men's Health Magazine targets men from 18-50 years old. The target market has a common interest in fitness, nutrition, health, and sex. I think most subscribers have a career and are trying to stay up to date on the latest trends.

2.The magazine had 62 pages of advertising and 136 pages total. I don't think it was cluttered. The first 8 pages were advertisements and the other advertisements were properly placed.

3. Apparel, automotive,technology, beer, Fitness supplements, and snack foods were common advertisements. I think advertisers target this magazine because of the nations move towards health. The health conscious subscribers associate products in Men's Health as being healthy and stylish.

4. The general mood is good. All of the men and women in the magazine are in exceptional shape. I think a reader maybe easily persuaded that a product is right for them. Using a product will get the results they see through out the magazine.

5. The magazine positions itself as up to date on the latest trends. It uses articles and topics associated with young professionals.