TV Commercials

I watched the BMW Championship on the Golf Channel for golfs Fedex Cup Playoffs. The tournament sponsor BMW had a few commercials  averaging about 30 seconds each. One commercial promoted their innovations and state of the art driving experience. The CEO of BMW North America was interviewed by the Golf Channel before his companies commercials. Jim O'Donnell and a BMW college scholarship recipient discussed the companies positive impact on the community, tournament, and the young girls bright future. Overall the commercials reflected a positive image to their brand.

Winn Golf Grips used professional golfer Natalie Gulbis in one of their commercials. Natalie used the brands different grips while hitting various shots. She stated the grips have helped her overall game and the appearance of the grips are appealing to her. Average golfers also gave their game improvement testimonies.The 30 second commercial entices golfers to make the switch to Winn Grips.

Dicks Sporting goods also had a few commercials. They advertised their competitive golf prices in a friendly envioronment with a knowledgeable staff. There were lots of visuals of clubs,apparel, and accessories. Dick's commercials were about 30 seconds. I believe the commercials were very sales oriented.

Communication and Sales Objective Advertising

I believe Subway is marketing communication objectives in this advertisement. Subway is trying to enhance their image is a healthy alternative to main stream fast food. Jared is helping them accomplish this by creating favorable perceptions about their products benefits. Overall their advertising is targeting the new health conscious generation.

This is an example of sales oriented advertising. McDonald's dollar menu is a reflection of our economy in my opinion. Customers are on a budget and may justify spending a few dollars for eating out. The convenience of breakfast,lunch,and dinner options for a dollar appeal to our on the go society,