I believe Subway is marketing communication objectives in this advertisement. Subway is trying to enhance their image is a healthy alternative to main stream fast food. Jared is helping them accomplish this by creating favorable perceptions about their products benefits. Overall their advertising is targeting the new health conscious generation.
This is an example of sales oriented advertising. McDonald's dollar menu is a reflection of our economy in my opinion. Customers are on a budget and may justify spending a few dollars for eating out. The convenience of breakfast,lunch,and dinner options for a dollar appeal to our on the go society,
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