Consumer and Trade Oriented Sales Promotion

Consumer-oriented sales promotion

With Black Friday behind us there was an abundance of coupons. Of the hundreds of coupons I was presented in the week leading up to Friday many were effective while others were ineffective in my opinion. A coupon that was ineffective for me was a $2.39 gallon of Roundy's Milk. The coupon was run through Copps but the four day life span of the coupon was too short for me. On the other side of the coin Copps is running the Scratch and Win Probability Game which I believe is effective. The game offers nice prizes and the 4 month life span is appealing to me.

Trade-oriented sales promotion



I find Marlboro's point of purchase displays to be effective. I think it does a good job motivating retailers to carry their product and making an extra effort to push it to their customers. In my opinion the PGA Merchandise show is becoming ineffective to many of their PGA members. In my opinion the poor economy is limiting their participants with high expenses involved in attending.

Corporate Blogs

Titleist Blog

Titleist golf company utilizes blogs to reach a large audience at a small cost. They placed the blogs on their website http://www.titleist.com/ , the blogs are located in the far right tab on the top right of the page. Titleist has seperate blogs for their clubs, balls, tour players, and company news. The equipment blogs market their products presenting a positive brand image towards Titleist. Overall the blogs offer inside information promoting their products and company.

McDonalds Blog

McDonalds blog titled More From China-10 Lessons Learned on http://www.aboutmcdonalds.com/ reaches a very large audience for a small fee. The blog talks about what programs and progress they are making to be a responsible company. How they are trying to be a responsible and sustainable organization as well. Stakeholders and skeptics of their company would be interested in this blog.