Titleist Blog
Titleist golf company utilizes blogs to reach a large audience at a small cost. They placed the blogs on their website http://www.titleist.com/ , the blogs are located in the far right tab on the top right of the page. Titleist has seperate blogs for their clubs, balls, tour players, and company news. The equipment blogs market their products presenting a positive brand image towards Titleist. Overall the blogs offer inside information promoting their products and company.
McDonalds Blog
McDonalds blog titled More From China-10 Lessons Learned on http://www.aboutmcdonalds.com/ reaches a very large audience for a small fee. The blog talks about what programs and progress they are making to be a responsible company. How they are trying to be a responsible and sustainable organization as well. Stakeholders and skeptics of their company would be interested in this blog.
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