Consumer and Trade Oriented Sales Promotion

Consumer-oriented sales promotion

With Black Friday behind us there was an abundance of coupons. Of the hundreds of coupons I was presented in the week leading up to Friday many were effective while others were ineffective in my opinion. A coupon that was ineffective for me was a $2.39 gallon of Roundy's Milk. The coupon was run through Copps but the four day life span of the coupon was too short for me. On the other side of the coin Copps is running the Scratch and Win Probability Game which I believe is effective. The game offers nice prizes and the 4 month life span is appealing to me.

Trade-oriented sales promotion



I find Marlboro's point of purchase displays to be effective. I think it does a good job motivating retailers to carry their product and making an extra effort to push it to their customers. In my opinion the PGA Merchandise show is becoming ineffective to many of their PGA members. In my opinion the poor economy is limiting their participants with high expenses involved in attending.